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The only one in Jiangxi! Jiangqiao Bamboo became the first batch of Chinese bamboo and rattan brand clusters

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The only one in Jiangxi! Jiangqiao Bamboo became the first batch of Chinese bamboo and rattan brand clusters

Nov 15,2021
The only one in Jiangxi! Jiangqiao Bamboo became the first batch of Chinese bamboo and rattan brand clusters
Jiangqiao Bamboo Industry Bamboo Art Museum 2018-11-17
The breeze on the banks of the Peach Blossom River, the fragrance of green bamboo in the beauty's nest. On November 14-15, the 10th Chinese Bamboo Culture Festival was grandly opened in Taojiang, Hunan, one of the top ten bamboo villages in China. Hu Zhangcui, full-time deputy director of the Office of the National Greening Committee, delivered a speech and announced the opening. Sui Zhongcheng, Vice Governor of Hunan Province, Lu Wenming, Deputy Director-General of International Bamboo and Rattan Organization, and Qu Hai, Secretary of Yiyang Municipal Party Committee, delivered speeches.
As the first batch of member units approved by the Chinese bamboo and rattan brand cluster, Mr. Feng Xuquan, general manager of Jiangqiao Company (Benbu Technology), led the company's high-level team to participate in this cultural festival series of activities.
On the morning of the 15th, Liu Shuren (second from right), inspector of the Department of Ecological Protection and Restoration of the State Forestry and Grassland Administration, Fei Benhua (first from right), executive deputy director of the International Bamboo and Rattan Center, and Li Fengbo (first from left), deputy director of the International Bamboo and Rattan Center, visited the Jiangqiao Company's booth in person.
Jiangqiao Company (Benbu Technology) set up a booth in the exhibition hall of this bamboo culture festival, and exhibited the company's products to thousands of guests participating in this bamboo culture festival. Liu Shuren, Inspector of the Department of Ecological Protection and Restoration of the State Forestry and Grassland Administration, Fei Benhua, Executive Deputy Director of the International Bamboo and Rattan Center, and Li Fengbo, Deputy Director of the International Bamboo and Rattan Center came to the Jiangqiao booth to visit and guide them, and took a group photo with General Manager Feng Xuquan.
On the afternoon of the 14th, the first general meeting of the Chinese bamboo and rattan brand cluster was held at the Tongcheng International Hotel in Yiyang. Li Fengbo, Deputy Director of the International Center for Bamboo and Rattan presided over the meeting, Ma Dayi, Deputy Director of the Publicity Office of the State Forestry and Grassland Administration, delivered a speech, Li Lan, Secretary General of the China Bamboo and Rattan Brand Cluster made a work report, and Fei Benhua, Executive Deputy Director of the International Center for Bamboo and Rattan, and Vice Chairman of the Cluster made a speech. Concluding speech. The conference passed the "Chinese Bamboo and Rattan Brand Cluster Convention" and the "Chinese Bamboo and Rattan Brand Cluster Access Standards." Made a statement.
It is reported that the International Bamboo and Rattan Center was entrusted by the China Brand Building Promotion Association to take the lead in the formation of a Chinese bamboo and rattan brand cluster, mainly to strengthen brand coordination and form a development pattern in which leading brands drive strong brands and large brands drive small brands to promote healthy brand development Circulation, gradually enhance the core competitiveness and influence of the bamboo and rattan industry brand in the domestic and international markets, and accelerate the Chinese bamboo and rattan brand to the world. Jiang Zehui, Co-Chairman of the Board of Directors of the International Bamboo and Rattan Organization, Director of the International Bamboo and Rattan Center, and Chairman of the China Bamboo and Rattan Brand Cluster, pointed out: The establishment of the Chinese bamboo and rattan brand cluster is a major event in the development of my country’s bamboo industry. The development concept of "Explore and Go to the World" gathers the advantages of the bamboo and rattan industry, promotes the transformation of the kinetic energy of the bamboo and rattan industry, promotes the technological innovation of the bamboo and rattan industry, and creates a world brand of bamboo and rattan products.
General Manager Feng Xuquan told the author: In September of this year, Jiangqiao Company (Benbu Technology) was determined to become the first batch of member units of the Chinese brand cluster based on the China Bamboo and Rattan Brand Cluster Convention, access standards and member unit qualification evaluation and demonstration by the expert panel of the review committee. This is the highest brand honor in China’s bamboo industry. It is not only Jiangqiao’s pride, which shows that Jiangqiao’s brand path in the past has been the highest recognition; it is also an incentive for Jiangqiao. Jiangqiao needs to make unremitting efforts to continuously improve the brand. Gold content.
It is reported that Jiangqiao Company (Benbu Technology) has fulfilled its social responsibilities for many years, and has made great contributions in the field of deep processing of bamboo, replacing plastic with bamboo, insisting on the continuous use of ecological protection resources, and advocating green consumption in energy conservation and emission reduction. This time through the evaluation and demonstration, Jiangqiao Company (Benbu Technology) was determined to become the first member unit of the Chinese brand cluster, and it is the only one in Jiangxi Province.
On the 16th, Zeng Yongfa, the domestic sales manager of Jiangqiao Company, participated in the China Bamboo Industry Summit Forum during the Cultural Festival. With the theme of "Science and Technology Innovation, Integrated Development", this forum will discuss the future vision of combining the bamboo industry with social economy, culture and ecology from the aspects of industrial upgrading, technological support, brand building, and integrated development. Experts and colleagues in the industry had in-depth exchanges closely around the theme of the forum, and they discussed the green development of my country's bamboo industry. In his speech, Liu Shuren, inspector of the Department of Ecological Protection and Restoration of the State Forestry and Grassland Administration, hoped to use this forum as a new starting point to promote the innovation and integrated development of the bamboo industry’s production, learning, and research, and to develop the bamboo industry as a way to strengthen the regional economy and build humanity. An important way for a community of destiny to actively promote the upgrading and adjustment of the industrial structure.
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